aleksandra nikolaeva
creative (SM) manager
help! i am writer / philosopher / designer / painter / rock star / book lover / chef / hacker / stalker / creative / strategist / lifeguard / meme maker ________ trapped inside the body of a social media magician!
wanna save time?
click play to see me (and my work) in action — 3 minutes, 3 cases
not in the mood for video? scroll down — all the cases are right there 👇
(about me)
hello,
i’m aleksandra — usually i say i make fun things on the internet. but really, i solve two core problems for your business:
→ i create content that people actually want to consume
→ and i make that content work — bringing you clients, sales, and growth.
i’m a social media manager with 7+ years of experience turning strategy into content that performs — from building niche communities from scratch to launching viral formats with 500K+ views. i’ve led social for edtech brands that generated over €20K/month in revenue through organic growth, and worked with both global brands and small clients across different industries and budgets.
my background combines creative direction thinking, content execution, and growth logic — I know how to make social media feel alive and deliver business results.
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what sets me apart:
• strong creative instinct + deep visual culture — i notice things early and shape them fast
• system-level thinking — i don’t just create content, i build repeatable content systems
• i bring structure into chaos (multiple former bosses have said this, so I believe them)
• i can explain trends, make them relevant, and apply them with taste
• i think in formats, not just posts — and my strategies move business, not just metrics
🤝 why work with me
i’ve worked across agency, in-house, and freelance setups — i know how to plug into teams, adapt fast, and ship work that hits. i understand how to balance reach and business goals, creative risks and operational flows. if you’re building a brand that needs structure, storytelling, and social that performs — i can help.
skills
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tools
soft
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figma
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adobe photoshop
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meta business suite
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capcut
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canva
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notion
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google analytics
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chatGPT, midjourney, DALL·E
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google sheets | excel
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miro
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tiktok ads manager
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microsoft office
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power point
creativity
i generate bold, scroll-stopping content ideas that feel fresh and on-brand
trend watching
i spot emerging trends early and translate them into relevant brand content
visual literacy
strong eye for aesthetics, formats, and cultural codes across platforms
systems thinking
I turn chaos into structure — building clear workflows, funnels, and messaging systems
analytical mindset
I dive into data to see what works, what doesn’t, and how to fix it
adaptability
I switch between industries, tones, and formats without losing brand consistency
project ownership
i lead content from idea to execution, managing timelines and quality
communication
I collaborate easily across teams, from creatives to product to stakeholders
hard
content strategy
building rubrics, funnels, and storytelling structures that align with brand goals
analytics & research
audience segmentation, competitor audits, performance analysis
content creation
full-cycle production: from ideation and scripting to publishing and performance tracking
design
visual content creation: layout, basic photography, asset prep (figma, canva)
video production
short-form video (reels, tiktok), basic editing (capcut, vn), creative briefs
platform expertise
Instagram, TikTok, Telegram, LinkedIn, YouTube — deep understanding of content mechanics
CASES
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(1) full social media launch & growth
goal: launch and scale a dedicated mma community on social media, telling the life and professional stories of fighters supported by gorilla energy. create a new voice and account focused on riders and athletes, led by ambassador Khabib Nurmagomedov.
key results:
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50,000+ followers gained in 8 months
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7.9M views, 6.4M reach, and 500K+ profile visits
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core audience: males aged 25–34
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boosted engagement via expert interviews, fighter spotlights, and live content
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[what i did]
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developed content strategy from scratch: reels, stories, carousels, youtube clips
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built tone of voice and community engagement from 0 to 50K
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directed production for pre-fight interviews and behind-the-scenes content
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collaborated with MMA experts to bring unique insights into fighter profiles
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managed all publishing and analytics across platforms
[formats used]
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fighter interviews before matches
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expert breakdowns of technique
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live event coverage on youTube + socials
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recap reels and stats-driven posts post-fight
I’ve also managed full-cycle social media for sportdoc and sportdoc online (healthcare & edtech, B2C), birdie (art & culture, B2C), white fox (premium beauty, B2C), intch (job search platform, B2B2C), topclub (business networking, B2B), apivita (natural cosmetics, B2C), confael (chocolate gifting, B2C), and affiliate valley (affiliate marketing media, B2B).
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(2) marketing & growth
goal: launch a new edtech product within a rehabilitation clinic and turn social media into a revenue-generating channel. build engagement, loyalty, and inbound sales, using content funnels, expert-led storytelling, and ambassador marketing
key results:
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grew Instagram from 4K → 20K+ followers
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reached +1,967% growth in 90 days (616K accounts) after launch
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every 2 months: new course launch generating €6K–20K/month in organic revenue
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first program “healthy knee 1.0” hit ₽1M (~€11K) at launch
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successfully retained users during covid and instagram ban by pivoting to telegram and vk
[what i did]
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developed a full content marketing strategy (value → trust → conversion)
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managed launch plans for edtech courses (bot flows, lead magnets, UGC)
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built the Instagram from scratch and created sportdoc online as a separate brand
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produced all content (copy, scripts, visuals) and managed the creative team
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engaged expert ambassadors (olympians, marathon winners) to promote the product
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navigated crisis shifts (covid, Instagram ban in russia) by moving audience to telegram and vk
[formats used]
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reels, expert interviews, case breakdowns
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telegram bots and challenges
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product storytelling via client transformations
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ambassadors’ native content (reviews, testimonials, behind-the-scenes)
bonus: telegram bots for retention & motivation
as part of the community & product strategy, I co-created two telegram bots:
• kaizen bot — a 21-day motivational challenge for adults and teens, with a gamified system (mascot, bonuses, progression).
→ 2 paid cohorts, 100+ signups, price: ₽1,500.
• new year sprint — a free 6-day challenge with micro-practices, motivational tips, and hidden promo codes.
→ 1000+ participants organically.
both bots helped deepen user engagement, build habit loops, and convert participants into paying course users.
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(3) creative content campaigns
clients: gorilla energy, irn-bru
goal: craft culturally resonant and emotionally charged content that elevates brand personality, sparks conversation, and performs organically. the focus was on native storytelling and entertainment-first formats — not direct sales.
video
[formats used]
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short-form video
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motion design
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graphic posters
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meme visuals
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story-led carousels
[what i did]
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shaped content strategy aligned with each brand’s identity and audience behavior on social.
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developed recurring formats, visual rubrics, and campaign ideas rooted in humor, provocation, and local culture.
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worked with creative teams to produce meme-based and narrative-led posts designed for virality.
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ensured every piece of content felt authentic and platform-native, while reinforcing brand recall.
This projects sharpened my ability to:
• write clear, creative briefs tailored to designers, motion artists, and meme creators.
• manage remote collaboration across different time zones and creative styles.
• curate and mine references for specific aesthetics, moods, or narrative tones.
• align fast-paced production with strategy, ensuring both creative quality and delivery speed.
• balance chaos and structure — moving from raw idea to polished execution without losing originality.
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(4) multitasking in action: social, design, email & ops in one project
topclub → (community for entrepreneurs & marketers)
goal: build and maintain all communication and visual systems for a small but fast-growing business club: from brand tone to event logistics
[what i did]
social media management:
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Full copywriting, creative formatting, content planning & visual mood — 15+ lifestyle events covered (golf, yachting, dinners, boxing nights, etc).
design (in progress):
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created visuals and print materials for each event — menus, name cards, lanyards, certificates. disclaimer: self-taught and constantly improving!
email marketing:
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monthly email campaigns to a private c-level list (250+ unique contacts), achieving 66%+ open rates consistently.
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example: «invitation + follow-up + highlights» flow for each event.
event support & coordination:
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Helped with event logistics, guest communication, printing, check-ins, and backstage processes.
admin & communication:
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day-to-day operations: writing official club emails, invoicing support, registration forms, internal copy.
some design stuff
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instagram feed
email newsletters
Describe your image
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(5) edtech & creative marketing
mads (creative school) — creator & strategist
goal: drive course sales by building an engaged creative community on instagram. produce content that educates, entertains, and sells — through storytelling, memes, and platform-native formats
[formats used]
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short-form video
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graphic posters
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meme visuals
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story-led carousels
[what i did]
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developed story-based scripts and content pillars to promote courses via relatable, viral formats
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wrote and produced reels that hit 100K–500K+ views, leveraging trends, niche memes, and emotional hooks
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integrated all content into a value-based funnel: awareness → engagement → conversion
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created viral memes and community-driven formats tailored to gen z & creative professionals
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(6) product & brand content systems
intch (job search & networking platform)
goal: grow product engagement and sign-ups through consistent, cross-platform content that reflects brand personality and supports user activation.
[what i did]
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developed and ran full-funnel content across Instagram, facebook, and blog (educational carousels, reels, memes, user stories)
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shaped a distinct product voice and storytelling tone based on feedback and platform insights
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launched blog on medium + supported content for in-app articles and feature announcements
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set up Instagram automation via manychat (89.4% open rate, 49.8% CTR on promo DMs)
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created native promo flows (dms + stories) that drove 4,000+ promo code uses in 4 months — all organic
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collaborated with product & support teams to align messaging and manage feedback
Describe your image
[formats used]
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reels, carousels, user testimonials, in-app explainers, Medium articles, blog posts
[formats used]
• tripled organic reach and engagement in under 12 months
• boosted registration conversion through content-led education
• increased brand awareness among job-seekers and project owners
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(7) influencer & brand collaborations
goal: build emotional brand presence and drive reach during key seasonal periods — despite low budgets. focus on barter-based influencer campaigns, native storytelling, and creative community engagement.
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[confael (premium chocolate)]
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launched seasonal influencer campaigns with lifestyle bloggers around new year gifting.
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handled influencer selection, native integration briefs, and visual storytelling.
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partnered with 25+ creators during the holiday season — mostly barter-based.
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combined campaign reach topped 300,000, with ER up to 4.5%
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focus: emotional resonance, festive mood, and visual virality on a budget.
[apivita greek cosmetics brand]
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coordinated beauty influencer collaborations from outreach to post-publication and reporting.
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all campaigns executed with zero budget — purely through product seeding.
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curated and managed influencer gifting campaigns in the beauty niche — 12 creators activated, 34 stories published (425,700 reach)
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(8) pr & thought leadership
goal: establish brand authority and boost awareness in niche b2b industries through banner placements, native articles, and editorial collaborations across trusted media platforms. focused on long-term visibility and audience trust, not just short-term clicks.
Describe your image
Describe your image
Describe your image
Describe your image
[wedding fashion moscow – nationwide pr campaign]
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coordinated a mass pr campaign with 30+ media placements: online articles, banner ads, and printed magazine features
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worked with local and regional wedding publications across russia
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distributed materials across key social media platforms (ig, vk, facebook), ensuring local engagement
Key results:
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30+ media mentions and visual placements.
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presence across major wedding portals
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unified campaign message across platforms
[ another project → b2b media campaign in shipping & logistics]
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planned and launched a tactical banner + content campaign across niche industry outlets
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goal: raise product visibility and generate traffic in a highly specialized b2bmarket
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results in 30 days: 750K+ impressions, 700+ clicks, avg. CTR 0.17 across 6 platforms. + 20 telegram publications on relevant groups
data under nda – visuals available upon request
(what i actually do (aka why you might need me)
thanks for scrolling through the case studies — by now, you’ve probably noticed:
i’m not just a content person. i’m a full-stack digital marketer who can own projects from idea to execution.
whether it’s launching a brand from scratch, scaling social media, building content systems that convert, or managing campaigns across multiple channels — I’ve done it. b2b, b2c, product launches, influencer collabs, email flows, brand voice, you name it.
i work across:
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content marketing → strategy, creation, funnels, analytics
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social media → ig, tiktok, fb, linkedIn — organic & paid-ready
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copywriting → reels, landing pages, newsletters, memes
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branding → tone of voice, creative rubrics, positioning
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influencer marketing → sourcing, briefs, reports
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crm & automation → email flows, chatbots, promo codes
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design support → briefing, concepting, refining assets
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project management → from chaos to clarity
if your brand needs someone who gets both creative and ops, understands audiences, moves fast, and delivers — we should talk.
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